California goes Nanny State and imposes TV energy curbs
Saying that they hope they will lead the nation on the environmental issue, California’s Energy Commission recently voted unanimously to force TV manufacturers to meet new lower power usage standards in order to be able to sell their products within the state.
The standards will be placed on sets up to 48 inches and will be phased in starting in 2011. At that time, sets sold in CA stores will have to use less that 183 watts. In 2013 that number drops to 116 watts. Currently sets can use anywhere from 200 to 350 watts depending on size and technology used.
So far, Vizio is the only company that has said they can meet the standards. Others aren’t so sure.
“Instead of allowing customers to choose the products they want, the commission has decided to impose arbitrary standards that will hamper innovation and limit consumer choice,” said Jason Oxman, a vice president with the Consumer Electronics Association. “It will result in higher prices for consumers, job losses for Californians, and lost tax revenue for the state.”
While I certainly applaud the effort to lower energy usage, that’s what the Energy Star program is for. It’s a voluntary system that manufacturers can either choose to follow or not. Many have. This, however, is one area where I don’t believe that forcing companies or consumers into a corner is good idea. I can think of much better ways to get lower wattage sets sold. Make people want to buy them. E.g.: 0% sales tax on a qualifying purchase. This is a plan that could get consumers buying higher priced, more efficient TVs and at the same time leave room in the market for people who might not be able to afford the extra cost associated with the green lifestyle. (Let’s face it. Manufacturers are going to pass those R&D dollars spent lowing wattage on to consumers.)
via AP




